latest work

It’s January 2014 and you’re probably either caught in a Polar Vortex, stuck in a stubborn drought, or wondering where the heck winter’s snow went.  I’ve actually been in all three situations so far—my fave was the Polar Vortex. Talk about stimulating!

But as the month winds down, I’m back in my studio office in DogPatch (SF’s Bushwick?) working on web copy for the new Intuit Payroll pages

The Intuit Payroll marketing team* is in the midst of “Harmonizing” their web design and copy. They are optimizing the site for usability/navigation, SEO, clarity, aesthetics and (and this is where I come in) branded voice. We are striving for a voice that’s personal, energetic and clear, with an undertone of friendliness, mentoring and honesty.

Take a look at where we were…and where we’re headed:

BEFORE:

Before the new "Harmony" design & voice

Before the new “Harmony” design & voice

AFTER:

After. Added people. Removes redundant copy. Focuses on visitor.

After. Added people. Removes redundant copy. Focuses on visitor.

 

 

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